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Course Description

Modern Business Management is all about communicating effectively. Evidence of the importance of communication in business is found in numerous surveys of executives, managers, and recruiters. Without exception, these surveys have found that communication ranks at or near the top of the business skills needed for success.

 

Course Objectives

·         Understanding the importance of realistic business communication process with real-life business scenarios.

·         Adapting writing processes considering different business situations and selecting appropriate words in those scenarios through examples.

·         Helping the students in learning the differences between formal and informal writing techniques by providing samples of formal and informal emails, letters, memos and reports.

·         The course deals with the explanation of why communicating clearly across cultures is important to business through case studies.

·         Helping students constructing their CV and resume through real-life samples and preparing them for job interviews

Student Learning Outcomes

·         Students are expected to learn different methods of communication in an organization

·         They will be able to communicate effectively in oral and written messages to enhance the goodwill of the organization

·         Students will be able to write clearly and convey ideas and decisions effectively

·         They will be able to present their ideas coherently and effectively through presentations

·         They will be able to write detailed formal reports with graphics

Students will be able to construct a proper CV/Resume for job applications


Course outline for Business Communication.pdfCourse outline for Business Communication.pdf