Dept. of Media and Communication

Independent University, Bangladesh (IUB)



Course Outline for

CMN 602 Digital Media and Everyday Culture

Fall 2015

Course Teacher: Anis Pervez

Class Hour: Saturday  6.30 – 9:30 pm

Class room: 7015





This course aims to expose students to an understanding of digital media from a communication perspective. With the launching of WWW in the middle of 1990s, the world entered a new phase, which is widely known as digital phase of human civilization with a pervasive effect on every aspect of everyday life. Though started with computer, the digital phase has quickly extended over to telephone, television and radio, film, newspaper and actually every medium that we use for human interaction. As a result, human interaction —intra-personal, interpersonal and public—in every sector—social, political, economic—has experienced a new configuration resulting to a progressive emergence of a new culture both at local and global level. Such culture, if examined from a communication perspective, will emphasize the way different media are converged, people externalize themselves by electronically mediated devices in a virtual arena, and knowledge and intelligence are taking a collective form. CMN 602 will categorically examine digital media—its diffusion and effect—with the help of contemporary concepts and scholarly debates.







After completion of this course, students will develop skill and insight to:


-     critically understand the cultural adaptation of digital technology, and

-     able to analyze the emerging culture from a communication perspective.



Student Requirements:


All students are expected to do the assigned readings before class each week. Participation in the class discussions is expected. A journal—analytical summary of readings and class discussions—is required to be submitted by the end of semester. Students will submit annotated bibliography of the readings assigned together with two additional articles of their choice and a term paper of four thousand words. There is no mark for attending classes. But if your attendance falls under 80%, for each absence (in a 3-hour class), 3 marks will be deducted from your final marks, eventually you may fail the subject.





The final grade will be calculated as follows:


  1.                                            I.            Journal: 10 points
  2.                                         II.            Annotated bibliography: 20 points
  3.                                        III.            Term paper : 20 points




Study Plan





Week 1 (12 September)

  1. Introduction to the course
  2. Culture and media

Class discussion

Week 2 (19 September)

Cultural approach to media

Carey, J. (2008) first chapter

Week 3 (26 September)

Externalization of knowledge

Sinding-Larsen (1987)

Week 4 (3 October)

Principal components of digital media

Deuze, M. (2006).

Week 5

(10 October)

Adoption of digital culture

Tolledo, C. (2007)

Week 6

(17 October)

Facebook: Imagined communities

Acquisti, A., & Gross, R. (2006

Week 7 (24 October)

Who uses Facebook?

Ryan, T., & Xenos, S. (2011)

Week 8

(31 October) November)


Mascheroni, G., Vincent, J., & Jimenez, E. (2015)

Week 9 (7 November)

Attentional capital

Lomas, D. (2008)

Week 10 (14 November)

Language, discourse and new media

Akkaya, A. (2014)

Week 11

(21 November)

Weblogs and online journalism.

Matheson, D. (2004)

Week 12 (28 November)

Digital cinema

Kiwitt, P. (2014)

Week 13 (3 October)


Miller, D. (2012).

Week 14

(9 December)

Submission of all assignments by 2pm









Required readings:



  1. Acquisti, A., & Gross, R. (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. Privacy enhancing technologies, 36-58.
  2. Akkaya, A. (2014). Language, discourse and new media: A linguistic anthropological perspective. Language and Linguistic Compass, 8/7, 285-300.
  3. Carey, J. W. (2009). Communication as Culture, Revised Edition: Essays on Media and Society (Routledge ed.): Routledge.
  4. Deuze, M. (2006). Participation, Remediation, Bricolage: Considering Principal Components of a Digital Culture. The Information Society, 22, 63-75.
  5. Kiwitt, P. (2014). What is cinema in digital age? Divergent definition from a production perspective. Journal of Film and Video, Winter, 3-22.
  6. Lomas, D. (2008). Attentional capital and the ecology of online social networks. In M. Tovey (Ed.), Collective intelligence: Creating a prosperous world at peace (pp. 163-172). Virginia: EIN.
  7. Mascheroni, G., Vincent, J., & Jimenez, E. (2015). “Girls are addicted to likes so they post semi-naked selfies”: Peer mediation, normativity and the construction of identity online. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 9(1).
  8. Matheson, D. (2004). Weblogs and the epistemology of the news: Some trends in online journalism. New MEdia Society, 6(4), 443-468.
  9. Miller, D. (2012). Polymedia: Towards a new theory of digital media. International Journal of Cultural Studies, 22. doi: 10.1177/1367877912452486
  10. Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usages. Computers in Human BEhavior, 27(1658-1664).
  11. Sinding-Larsen, H. (1987). Information technology and the management of knowledge. AI & Society, 1, 93-101.
  12. Tolledo, C. A. (2007). Digital culture: Immigrants and tourists responding to the natives' drumbeat. International journal of Teaching and learning higher education, 19(1), 84-91.


Course Facebook: